How to Use
Bandit Signs Effectively.
The 18"x24" size sign is the
easiest to read as traffic is going by at 30-50 mph, or even at major intersections
when stopped in traffic, they can be
seen from a far distance. The 12"x18" size signs
are less noticeable and should be used in
areas where a complete stop is required, or
in the inner regions of a neighborhood.
Your call volume will increase dramatically
after a weekend of using 18"x24" BanditSigns;
contrasted with the 12"x18" size, the calls will
come in but probably not as high as with the
18"x24"s.
The 12"x18", however, will typically be out
for a little longer. You can expect the 18"x24"s to last about the same amount of time
as running an ad in the newspaper (3 days to
a week), but with tons more exposure.
We’ve tested every color under the sun for
our BanditSigns, so the colors we offer are
colors that work. Some people swear by
a certain color combination, others swear
that another works better; it comes down to
regional areas at times, but we’ve had the
best results with blue and white.
Your message is the most important thing
besides your phone number that you can put on
your signs. Your message should be short and
simple. If you’re driving down the road at
40 mph, you have about 3-5 seconds to read
the sign. If your message has five or more
lines of text, most of your audience (those that
are driving) aren’t going to be able to read
it in those few seconds, so the " KISS" rule applies. You need to keep the
message simple and to the point.
In our experience and tests, we have found
that using a phone number on your BanditSigns is strongly recommended over using a
website. This is mainly because people tend
to write a phone number down, while with a
website, they try to memorize it, then by the time they get home, they
probably only remember part of it or none at
all. And if they get to searching online,
they’re going to be able to look at all your
competition. A phone number on your BanditSigns works much better.
There’s also some question as to what type
of phone number you should put on your
signs (cell, office, voicemail, home, 800
numbers). We feel voicemails are a great
way to track the results of different
marketing messages. You can set up
different voicemails though services like
RingCentral.com, and you can assign a
different voicemail number to different
signs. This way, you can track which signs
are working better and in which areas, and
so on. In our experience, we found that
local numbers perform better than 800
numbers. An exception to that is a vanity
800 number like 800-BUY-KWIK.
We recommend that you put out 20-25 signs
in an area in which you wish to market. If
you order 500 signs, do not put them all out
in that area you’re marketing -- city
ordinances do not allow that. After you put
your 20-25 signs out in one area, begin rotating
areas. Saturate an area to a
point to where people will notice them -- not
ignore them because there are so many.
People will notice these signs when the message
targets what they need; when you tell your
customer what you do, rather than who you
are.
Prime areas to target: major
intersections and offramps from the
highway. My favorite areas are long
stretches of 40 mph roads. Put the signs out on
the side of the road, about 10-20 feet off
the road, and a quarter- to a half-mile apart,
going both ways.
The best times to put out BanditSigns are
late on Friday afternoons and evenings.
With these tips, you will have a
great experience using Bandit
Signs!
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