18 x 24 is
the easiest to read as traffic is going by
at 30 - 50 m.p.h. or even at major
intersections when stopped back in traffic
they can be seen from a distance. 12 x 18
size signs are less noticeable and should be
used in areas where a complete stop is
required or in the inner regions of a
neighborhood.
Your call volume will increase dramatically
after a weekend using 18 x 24 Bandit Signs,
and contrasted with 12 x 18 the calls will
come in but probably not as high as with the
18 x 24’s.
The 12 x 18 however will typically be out
for a little longer. You can expect the 18
x 24’s to last about the same amount of time
as running an ad in the newspaper 3 days to
a week, but, with tons more exposure.
We’ve tested every color under the sun for
our Bandit Signs, so the colors we offer are
colors that work. Some people can swear on
a certain color combination, others swear
that another works better, it comes down to
regional areas at times, but, we’ve had the
best results with blue and white.
Your message is the most important thing
besides you phone number that you can put on
your signs. Your message should be shot and
simple. If you’re driving down the road at
40 mph, you have about 3-5 seconds to read
the sign. If your message has 5 or more
lines, most of your audiences, those that
are driving, aren’t going to be able to read
it in that few seconds, so the rule
KISS rule applies. You need to keep the
message simple and to the point.
In our experience and tests, we have found
that using a phone number on your Bandit
Signs is strongly recommended over using a
website. This is mainly because people tend
to write a phone number down and with a
website, they tend to try to memorize it, so
that by the time they get home, they
probably only remember part of it or none at
all. And if they get to searching online,
they’re going to be able to look at all your
competition. A phone number on your Bandit
Signs works much better.
There’s also some question as to what type
of phone number you should put on your
signs, (cell, office, voicemail, home, 800
numbers). We feel voicemails are a great
way to track the results of different
marketing messages. You can set up
different voicemails though services like
RingCentral.com, and you can assign a
different voicemail number to different
signs. This way, you can track which signs
are working better and in which areas, and
so on. In our experience, we found that
local numbers perform better than 800
numbers. An exception to that is a vanity
800 number like 800-BUY-KWIK.
We recommend that you put out 20 to 25 signs
in an area in which you wish to market. If
you order 500 signs, do not put them all out
in that area you’re marketing, city
ordinances do not allow that. After you put
your 20 to 25 signs out in one area, rotate
areas. Don’t over saturate an area to a
point to where people will notice them, not
ignore them because there are so many.
People will notice these signs when they
target what they need, when you tell your
customer what you do, rather than who you
are.
As far as areas to target, major
intersections and off of exit ramps from the
highway. Also, my favorite are long
stretches 40 mph road, put the signs out on
the side of the road about 10-20 feet off
the road and a quarter to a half mile apart
going both ways.
The best times to put out Bandit Signs are
on Fridays late afternoon, and evenings.
With these tips, you will have a
great experience using Bandit
Signs!
